Doan's Bakery is a small business popularly known among celebrities, namely Tom Cruise, for one of their speciality items. However, their dated website looked unprofessional and lacked access to updated products.
Pain Point
User Experience
The company website reflected poorly on the success of the business.
Analysis & Solution
User Experience & Branding
Updated branding and redesign of website with higher quality media content required.
Execution
User Interface
Redesigned a responsive website while simplifying content and improving customer experience.
The client expressed a varying branding style throughout the years which prevented a solid identity. By providing an updated brand guide it will help maintain a stronger company identity.
Redesigning the responsive website while establishing an aesthetic and fun design based on the company's goals help reflect its current success and improve the customer experience.
Updated the company logo while still maintaining the original integrity of the design. Established a brand guide to emphasize a strong company identity.
Redesigning the website by simplifying the sitemap allows customers to access high quality media content of the products provided and contact the business.
Improved user experience with a website that is easier to navigate
Provided higher quality content to increase professionalism
Provided customers a method to contact company and access links to buy products online
Alyssa Lee
@alittlelee
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