Doan's Bakery

Doan's Bakery

Logo

Doan's Bakery is a small business popularly known among celebrities, namely Tom Cruise, for one of their speciality items. However, their dated website looked unprofessional and lacked access to updated products.

Pain Point

User Experience

The company website reflected poorly on the success of the business.

Analysis & Solution

User Experience & Branding

Updated branding and redesign of website with higher quality media content required.

Execution

User Interface

Redesigned a responsive website while simplifying content and improving customer experience.

BRANDING & REDESIGN

BRANDING & REDESIGN

BRANDING & REDESIGN

The client expressed a varying branding style throughout the years which prevented a solid identity. By providing an updated brand guide it will help maintain a stronger company identity.

Redesigning the responsive website while establishing an aesthetic and fun design based on the company's goals help reflect its current success and improve the customer experience.

Brand Identity

Brand Identity

Brand Identity

Updated the company logo while still maintaining the original integrity of the design. Established a brand guide to emphasize a strong company identity.

Responsive Design

Responsive Design

Responsive Design

Redesigning the website by simplifying the sitemap allows customers to access high quality media content of the products provided and contact the business.

Achievements

Achievements

Achievements

  1. Improved user experience with a website that is easier to navigate

  2. Provided higher quality content to increase professionalism

  3. Provided customers a method to contact company and access links to buy products online

Conclusion

Conclusion

Conclusion

Doan's Bakery is a successful family-owned business with numerous accolades and articles written about it, but users wouldn't know it from how it's presented on its official website.​


The new responsive design provides customers with a more accurate representation of the business's success and delicious products.


  • An organized and simple navigation bar allows users to access information more easily

  • Updated pictures provide visual appeal for prospective customers

  • External link to Goldbelly online ordering service will increase foot traffic for orders

  • Logo refresh maintains the integrity of original branding with a fresh new look

Doan's Bakery is a successful family-owned business with numerous accolades and articles written about it, but users wouldn't know it from how it's presented on its official website.​


The new responsive design provides customers with a more accurate representation of the business's success and delicious products.


  • An organized and simple navigation bar allows users to access information more easily

  • Updated pictures provide visual appeal for prospective customers

  • External link to Goldbelly online ordering service will increase foot traffic for orders

  • Logo refresh maintains the integrity of original branding with a fresh new look

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