WEBTOON

WEBTOON

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This self-project with WEBTOON was to create a new feature to improve the user experience.

Pain Point

User Experience

Users rely on third-party products to find more meaningful content since the search/filter features on WEBTOON have limitations.

Analysis & Solution

User Experience & Branding

Users want a more easily accessible personalized experience to discover webcomic recommendations related to their specific preferences.

Execution

User Interface

Create a DISCOVER feature to Increase user engagement on a meaningful level to promote more relatable content the more the user engages.

INTRODUCING THE NEW FEATURE: DISCOVER

INTRODUCING THE NEW FEATURE: DISCOVER

INTRODUCING THE NEW FEATURE: DISCOVER

Users can read through short teaser chapters of WEBTOONS and can either subscribe, like, or pass based on their preferences. The more they use it, the better their recommendations will be.

Algorithm Based Learning

Algorithm Based Learning

Algorithm Based Learning

The more the user engages with the DISCOVER feature, the better program can learn their specific reading preferences.

Meaningful Engagement

Meaningful Engagement

Meaningful Engagement

The feature helps to connect artists/authors with readers who may not have been able to discover new lesser known WEBTOONs.

Achievements

Achievements

  1. Improve reader recommendations

  2. Increase reader subscribers and retention for authors

  3. Increase user engagement on WEBTOON product

Conclusion

Conclusion

Conclusion

WEBTOON provides a community to connect readers to creators. However, many readers struggle with finding new comics based on their personal preferences because there is a limited filter feature causing users to utilize third-party platforms.

The DISCOVER feature will provide snippets of comics which allows users to personalize their recommended comics based on their interaction with “liking” it.

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