Audit and redesign to a responsive company website to attract new customers.
Pain Point
User Experience
Client is experiencing a decrease in customer inquiry and conversion.
Analysis & Solution
User Experience & Branding
The dated UI and lack of relevant content based on user goals fail to promote engagement.
Execution
User Interface
Identified customer goal to receive quote and redesigned website to promote immediate customer action with CTA.
The client's goal was to attract a younger emerging customer base with a modern website. By emphasizing a CTA to inquire for a quote it would help convert potential customers. In addition, creating a responsive website ensured customers visiting on mobile devices had a positive user experience.
Customers knew what insurance they needed prior to visiting the website and instead their main goal was to receive a quote for their needs. Therefore, by adding a CTA button it would promote immediate user action.
The client wanted to cater to the younger generation of working professionals. With their main method of visiting being mobile devices, a responsive website would allow them a more positive experience.
The client's goal was to attract a larger customer base by redesigning their dated website in order to increase the conversion of potential customers. By simplifying the content for new emerging professionals and emphasizing user action to request a quote will allow customers to achieve their main need receive pricing for their insurance needs.
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